To pursue truth on either a personal or corporate level entails a desire to know what’s really going on.

In the corporate (or group) context, this entails the continual effort to seek out the true status of things both internally in the group, and in its larger context. This allows the organization to stay up-to-date with what’s actually going on, not just what it wishes was going on.

To make decisions that help the group successfully navigate the challenges of today and tomorrow, this kind of knowledge is fundamental. Not knowing the true status of the group or its context may lead to misinformed or foolish decisions, because they were not based on the facts.

And if this pursuit of the facts—i.e. seeking the truth—becomes a habit, the group will continue to have the knowledge needed to make wise and timely decisions regardless of the changes that take place in the future.

Of course, having the information needed to make a wise decision, and actually having the will to follow through, are two separate things. But knowing and doing are both predicated on seeking. And seeking is the result of a choice.